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L’Oreal Acquires Niche Fragrance Brand Atelier

Atelier Cologne, founded in 2009, joins L'Oreal.

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By: Marie Redding

Senior Editor, Rodman Media

L’Oreal has acquired niche fragrance brand Atelier cologne.

WWD reports that Nicolas Hieronimus, president of L’Oréal Selective Divisions, stated: Alternative perfumery is currently a high-growth segment. Thanks to its expertise in niche perfumery, this brand will perfectly compliment the L’Oréal Luxe brand’s portfolio, which includes exclusive perfume collections from its biggest brands: Armani Privé, Le Vestiaire des Parfums by Yves Saint Laurent, Maison Lancôme, Replica by Maison Margiela, as well as the Ralph Lauren Collection.”

Atelier’s packaging is upscale, minimal, and elegant. The brand is known for its Cologne Absolue, for “pure perfume” formulatons. Its “Originale” collection is shown above. 

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